Juan J. Monroe 
Cricket-Focused Non-Fungible Token (NFT) Initiative Rario and technology company Block trust are in partnership with the Australian Cricketers Association (AAFC) and Cricket Australia to launch branded digital collectibles and games to win. The project will be managed by a consortium led by the two platforms, including ConsenSys and Amazon Web Services (AWS).
NFTs will represent dynamic current and historical highlights of cricket games that can be collected and exchanged between fans. Additionally, the project will feature games that collectible owners can play together. He also plans to use video NFTs as coaching tools for children starting to get involved in cricket.
The partnership with Cricket Australia, the organization that oversees the sport in the country, and the ACA, the players’ association, gives the platform the intellectual property licensing rights. Hence, historical moments of international and domestic league cricket highlights will be featured in the collection. This arrangement creates a “one stop shop” for cricket collectables in Australia and lessens the potential for conflicts of interest between the ACA and Cricket Australia in this area.
Cricket is the most watched national sports team in the country, and a match between Australia and Pakistan in 2019 ICC Cricket World Cup captured nearly 11% of the viewership, and each match shown on Fox Australia averaged over 88,000 views per game. Additionally, Australian cricket Big party The 2020-2021 series was the most-watched series on record.
“The game’s deep connection to its past, the passion of our fans and the appeal of Australian cricketers to a global audience means that the incorporation of NFTs is another way for fans around the world to engage and to be part of the sport,” Cricket said. Australian CEO Nick Hockley. “This is just the beginning and I am confident we will see huge benefits for fans, players and the sport itself as we build this exciting partnership.”
Rario already has several licensed cricket deals, including for the Caribbean and Sri Lanka. Its platform uses the Ethereum-compatible Polygon blockchain. BlockTrust is its joint venture partner on the ground in Australia. ConsenSys probably provides the infrastructure.
When it comes to Rario’s competition for cricket collectibles, the biggest player is FanCraze, backed by Dapper Labs, which has signed a partnership with the ICC for cricket highlights. Last month, there were rumors that FanCraze was raising up to $100 million in funding.
