Cricket Australia has entered into a seven-year agreement with Disney Star to broadcast all international men’s and women’s cricket as well as BBL and WBBL throughout India and the rest of Asia. The deal, worth $250 million, will begin in 2023-24.
A statement from CA said: “Disney Star’s massive viewership will provide tremendous visibility for Australian cricket and CA’s business partners in the world’s largest cricket market.
“CA’s alignment with the IPL broadcaster will ensure multiple benefits, including widespread cross-promotion of BBL.”
“There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season,” said CA Managing Director Nick Hockley.
Sanjog Gupta, Head of Sports at Disney Star, said: “Cricket Australia represents some of the best content the world of cricket has to offer, whether it’s the level of cricket played, the popularity of Australian cricketers, the rivalries and the narratives or context of playing in front of expressive crowds and under difficult conditions.”
ESPNcricinfo and Disney Star are part of The Walt Disney Company.