Announcing the initiative today, Trade and Investment Minister Stephen Patterson said the National Trade Program will help businesses get their products interstate, the first step in exporting.
“We have seen that large-scale international expansion often begins with the expansion of businesses into interstate markets – we understand that interstate expansion allows businesses to test their products in nearby markets,” said Minister Patterson. .
“This then helps businesses fully understand the logistics, channel partner requirements, remote warehousing needs, and how they manage receivables and invoices, all at a stone’s throw rather than a stone’s throw away. ‘foreigner.
“At the same time, we know that by exporting interstate companies are able to build their trade capacities and gain confidence in what they are doing – preparing them to expand into international markets.”
The National Trade Program will provide training, access to industry mentors, and offer direct connections to interstate buyers and distributors to help participating businesses secure interstate sales.
“The program is aimed at companies in South Australia that are not already exporting overseas.
“This is a tailor-made program targeting ready-to-use products including food, beverages (alcoholic and non-alcoholic), wine, health and beauty.”
The program will include:
- Export training modules delivered online by the Export Council of Australia
- Ongoing one-on-one mentoring with industry experts
- Excellent platform to test products for market acceptance
- Raise the profile of a company nationally and increase sales
- Provide presentation opportunities to new buyer networks and channels at trade shows.
The state government will sponsor all participation fees. However, companies will need to cover the cost of shipping samples between states and travel costs.
Mr. Steve Dorman of Adelaide Hills Distillery believes that shipping product interstate is a great way to increase volume and scale economies.
“Businesses can test their brand outside of South Australia to see if it needs to be updated, changed, or adjusted, as those outside the state may need something slightly different to be able to identify with it, ”Dorman said.
“It also allows companies to test their supply chain and systems, verify that the packaging is sustainable, and help refine sales pitches and marketing materials.
“Exporting nationwide increases volume and can give companies access to larger chains and wholesalers with national distribution, as well as efficiencies across the business.
“By exporting nationally, it expands your experience, makes your business more resilient, and changes your mindset about how you serve customers. “
Companies have until Tuesday, August 31 to express their interest via the website of the Ministry of Trade and Investment: www.dti.sa.gov.au/ntp